The Lives of Men wellness conference

 
Branding | Messaging | Print

The Lives Of Men is a lifestyle brand seeking to inspire, activate and nurture the development of well-rounded men. For their first Wellness conference focusing on mental and emotional wellness, Noble Creative was tasked with creating a brand that complimented their already established branding. Here is a little of that journey. 

 
 
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the strategy

First, we met with the TLOM team to talk about the Brand, Including what they wanted their voice and impact to be on their audience.  The conference was to target mainly minority men, who historically have a difficult time dealing with and being open about mental/emotional health. A secondary target is women who are raising boys, or who desire to partner with men in this journey to mental/emotional health.

 
 

Exploration

Based on the session we had, we came up with some key words